Carts Gone Wild:

Revitalizing Xfinity Retargeting Banners

In Summer 2020, Xfinity challenged us to revitalize their retargeting banners by replacing their current iterations with creative that was both more visually engaging and more effective.

The Work

We created a banner concept that paired the classic “cart” imagery with eye-catching movement and imagery as well as fun, engaging copy. The concept was also modular, and could be adjusted to speak to any seasonal moment or event, as well as specific product offerings.

Evergreen Execution

Product-Specific Execution

Seasonal Execution

The Results

Not only was the new creative more visually and creatively interesting than the creative it replaced (shown below), it also outperformed it in testing, a feat that other “challenger” creative concepts had been unable to pull off for years.