The Gigantic Summer Sale:
Making Gig-Speed Wifi The Must-Have Summer Accessory
As the summer of 2021 approached, Xfinity challenged us to simultaneously drive awareness of and support a sale on Gig-speed Wifi… during a time of year when everyone just wants to be outside.
The Work
Our solution grew out of a realization: that whether you’re looking up the best burger recipe or blasting your favorite music by the pool, pretty much every summer moment is powered by WiFi. And when you have gig-speed WiFi, your summer has no limits. So, welcome to a summer powered by gig-speed WiFi. Welcome to the Gigantic Summer Sale (don’t worry, we didn’t pronounce it that way… but we did think about it).
Video
Display
Two variations of 160x600 banner, also showcasing first-frame animation.
Results
The Xfinity Gigantic Summer Sale performed well above Xfinity’s average in KPI’s, including brand recognition, retention, clickthrough, and driving orders. In the first half of 2021, it was estimated that 48% of all Xfinity orders were driven by this sale.