Showing Our Skills
Helping OneTen Champion Skills-First Hiring
In 2022, OneTen - an organization dedicated to helping skilled Black talent without four-year degrees find family-sustaining careers - tasked BPI with creating their first-every marketing campaign, to introduce their organization to potential talent.
The Work
A family-sustaining career isn’t just about money - it’s about acheiving the life you deserve. Our campaign put that front and center, asking talent a simple question.
Video
Digital Display
Out Of Home
Social
Talent-Facing Carousel
Employer-Facing Social
Audio
The Results
The campaign outperformed industry and channel benchmarks across platforms, especially on social media and digital video.
When the campaign first went public, OneTen was hoping to sign up 10,000 potential talent to their online platform.
By the end of the year, OneTen had amassed over 35,000 potential talent.