Step Forward If…

Demonstrating How Walmart Helps Associates Thrive

In 2022 Walmart asked BPI to create a campaign showing how they provided advancement opportunities for associates throughout their company. In creative testing and exploration, we found an important fact to highlight - 75% of Walmart management started as hourly associates. But how to bring it to life in a way that spoke to advancement’s impact on real people?

The Work

At Walmart, a job on the floor is often only the start of a long career. So we gathered Walmart employees to phsycially showcase exactly how far they were able to come.