Sometimes Savings Sound Like Tubas

Making Walmart’s Insulin Commitments Personal

In late 2022 Walmart approached BPI, asking them to create a campaign that would show their commitment to helping average Americans navigate and thrive in any economy. Through creative exploration and testing, we identified Walmart’s affordable Insulin program as a powerful narrative to communicate this commitment.

The Work

Healthcare is human. So to showcase the impact of Walmart’s healthcare commitments, we told a story about what Insulin savings could mean for a single family.

Video

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Surrounding Content

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The Results

The campaign outperformed CTR and VCR averages across platforms, and drove favorability with Policy Elites across political parties.