Unleashed Pot-Ential
A 4/20 Campaign With Personality
April 20th - or 4/20 - is THE day in the Cannabis business. It’s the day when everyone, whether they’re chronic enjoyers or green as grass, is on the lookout for a hookup. Which means there’s a whole lot of cannabis companies trying to get consumers’ attention. In 2022, BPI helped Leafly, an online destination to learn about and order strains, create a 4/20 campaign that would break through the noise in analog and digital spaces alike.
The Work
We fused vibrant, lush visuals, with clever copy to paint Leafly as the approachable, nerds of the cannabis spaces - the perfect partner to help you find your perfect high, whether it’s your first 4/20 or your 20th.
