Faster, Higher, Stronger (WiFi)
Creating Powerful, Captivating Campaigns For Xfinitye Sales Events
From 2020 to 2022, I helped create campaigns for all of Xfinity’s sales events, from Black Friday to the Winter Olympics.
2022 Winter Olympics
To make Xfinity inseparable from the Olympics, we created a campaign that described Xfinity’s offerings with the same powerful, breathless excitement usually reserved for Olympics action, centered around a visual conceit of athletes literally bursting out of the devices they’re being displayed on.
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Gigantic Summer Sale
Whether you’re looking up the best burger recipe or blasting your favorite music by the pool, summer is powered by WiFi. And when you have gig-speed WiFi, summer has no limits. Welcome to a summer powered by gig-speed WiFi. Welcome to the Gigantic Summer Sale (we didn’t pronounce it that way… but we did think about it).
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2020 Black Friday & 2021 New Years
To separate Xfinity from other Internet Providers, we drew inspiration from tech companies and crafted a visual conceit and logo treatment to present Xfinity as a premium service.
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