Putting The Human in Human Resources

Helping “The Voice Of All Things Work” Speak To Students

In 2022, the Society for Human Resource Management tasked BPI with crafting a video campaign showing students interested in HR - a historically difficult market for them - the benefits SHRM offers.

The Work

Students approaching graduation look to the future with both trepidation and hope, for prosperity and purpose alike. So we showed them how SHRM can be a partner that helps them achieve the life they aspire to.